The Benefits of Networking and How It Can Help You Reach Your Goals

Networking is the act of building relationships with people in order to expand your personal and professional networks. It can be a great way to get the word out about your business, build relationships with potential partners and clients, and gain support from others. Networking is the process of creating and maintaining business relationships with the goal of advancing your career or business goals. There are many ways to meet others in business, but networking might just be the most efficient.

Furthermore, it can help you reach your goals by creating opportunities for you through meeting new people and giving you access to things, such as resources, that might not have been available otherwise. Always be on the lookout for an opportunity when you share information with fellow professionals. Whether they are giving you business advice, a chance to develop your skills, sharing knowledge, or providing referrals, time spent networking often gives you something to take home. Success and growth are the fruits of networking and networking events.

People shaking hands. Networking

The Basics of How You Should Network

Networking is a word that is used often but not well understood. It is the process of creating and maintaining business relationships with the goal of advancing your career or business goals.

The best way to network is to be authentic and to focus on building relationships. Building relationships with people in Brantford and surrounding areas is beneficial because you are guaranteed to meet new people who need your services or someone who does.

Not only does it expand your business and open doors, but “word of mouth” also spreads, building your brand even more. An organization like the Brant Business Builders provides referrals, a chance to develop a relationship with other business owners, and lots of contacts. Individuals have benefited from referral networking, as it provides everyone with a chance to support different types of businesses. You can have confidence that as you build your relationship with an individual, your business also has the opportunity to grow.

At a Glance: Quick Networking Tips

Create business relationships
Be authentic
Refer other businesses
Say yes to networking opportunities
Business people networking at a lunch table

Networking Strategies and Tips that Work Well In A Nutshell

Networking is a powerful tool in the business world. It can help you get your foot in the door, find new clients, and make new friends. When you’re networking, it’s important to be mindful of your body language. People can tell if you’re not interested in what they have to say just by looking at you. It takes effort and a lot of coffee, but chances are it will provide great job opportunities, help career development, and a variety of other growth opportunities.

The main thing to remember is this: networking is about making connections and building relationships with other people in order to foster a sense of trust and goodwill among colleagues or potential future clients. You want to make sure that the person will see you as someone who is valuable and worth spending time with because they might just be a potential contact for future business opportunities or assistance.

It’s important not to be too aggressive when networking or else people will feel like they are being used or seen as simply a dollar sign, instead of being seen as a human. We’ve all been in an interaction like this before, and it’s very uncomfortable.

Another strategy that works well in networking is asking questions. Just like you would at a party, or meeting someone in a more social setting, you don’t want to overtake the conversation and make it just about you and your business. Find out more about the person you are talking to. Ask how you can help them grow their business. Keep this in perspective, you value your time as much as they value theirs. Don’t overstay your welcome, burden the individual with your problems, or keep chatting only about your interests when it’s obvious they are tuned out. Networking is social!

A lot of leads and contacts can come from one meeting, so make sure you bring your business card and provide your contact info, such as your email, so they will be able to reach out at a later date to connect with you. Many networking experiences end with the exchange of information. Don’t be afraid to connect with a company on their Twitter account or any other social platform.

Networking In The Real World

Networking is all about meeting and connecting with people in order to stay connected, build new relationships and expand your network. Networking is not just a one-time event but a continuous process that can happen anywhere, at any time. It can build your own brand or lead to a new job or offer new careers!

Strategies & Insights:

  • Attend networking events – Brant Business Builders meet every Wednesday at 7 am!
  • Network with people in your field or industry
  • Join social media groups
  • Connect on LinkedIn or through email
  • Help others and help the community
  • Read an article (or articles) like this one to grow your networking skills! There are many blogs on topics such as the power of networking or how to network
  • Join networking associations or any other place anyone might be hanging out
  • Whether it’s by the office water cooler or at an event, practice small talk!

As a business person, I can say that there are numerous reasons I continue to spend time networking. The fact is entrepreneurship can be lonely at times, and relying on other entrepreneurs who have walked in your shoes and have expertise in their industry is just a couple of the reasons I do it. Don’t underestimate the powerful ability to creatively connect with others. Something good can always happen when you get like-minded people together in a room. Ideas explode, and creativity and problem-solving are multiplied!

For example, within the last year or so, two businesses joined together to create a bigger business. This thing couldn’t have happened without networking. It’s exciting to see where this thing will go! You just never know what career success can come from networking.

Two female business people high fiving

Start Networking Today

We would love to have you come out for breakfast on any given Wednesday morning. As mentioned, we meet at 7:00am at The Sherwood Restaurant. The first two breakfasts are on us! We would love to get to know you and your business. If you need any assistance, please connect via email or through our Facebook page.

Click here to read more about us Brant Business Builders!

About Sherri Barna

Brantford Networking